I’m Vlad Moldovean, a photographer and content creator focused on building practical tools and techniques for myself and other photographers.

My work sits at the intersection of photography and DIY. While most of my online content focuses on Lightroom workflows, I also enjoy building custom solutions for my shoots, from using 3D-printed apertures to modify lenses to creating my own RGB lighting setups.

The products I release are the same tools I use in my own work. Most of my Lightroom presets started out of pure curiosity, trying to solve specific problems I ran into while editing. Everything I create, from presets to color workflows, is designed to give you a strong starting point without locking you into a specific style, so you can develop your own look.

As for YouTube, I handle everything myself, from shooting and editing to testing each idea. The upload schedule isn’t perfect, but the focus is always on making something that’s actually worth your time.

I also offer 1-on-1 workshops for photographers who want a more direct, hands-on approach. Whether it’s lighting, editing, or building a workflow that actually makes sense for you, reach out with a problem, and I’ll try to figure out a way to solve it.